The 50 powerful call-to-action phrases point out what action to take, and the outcome of doing so. Audience varies, wording varies, and creativity varies. But the principle of clarity remains.
From CTAs for web pages and emails to social media and ads, eCommerce traction lies in clicks. For buying, subscribing, pre-ordering, or whatever action you want shoppers to do.
Check out these flexible calls-to-action you can copy, paste, and adapt—as a starting point. Note that phrases and examples may vary slightly, but all align with each CTA's concept.
The quintessential eCom CTA—"Add to Cart Now". Direct, action-oriented, and instills a sense of urgency, nudging the customer from browsing around to move one step closer to purchase. A CXL study showed that adding urgency may increase conversions by 332% for online sellers.
Landing on a "Claim Discount Code" call-to-action hooks customers with the allure of savings. The first thing that crosses their mind is that they've stumbled upon an unmissable deal.
With the subscription eCommerce market rocketing from $72B in 2021 to $120B in 2022, consumers are leaping at the chance to ensure a steady supply of goods. And since good products are hard to let go of, "Subscribe and Save" made it to the list of powerful CTAs.
Warm, inviting "Join The Community" call-to-action fosters a sense of belonging. It promises more than transactions—connections and conversations. Both customer loyalty boosters.
Let's get a peek at the freshest fashion before anyone else, shall we? The "Preview Collection" CTA button is not just a path to browse—it's your backstage pass to see what's coming next.
Who doesn't love a complete story? The "View Full Details" call-to-action button is your website visitors' chance to dig into all the ins and outs of your products.
When it comes to financial flexibility, the "Buy Now, Pay Later" CTA wins. Buying in easy installments. It's why 900M users are expected to jump on this bandwagon by 2027. Thanks to Klarna, Affirm, and Afterpay, online shopping is more accessible for diverse market segments.
Heart-racing race against a potential deal that's about to vanish. The "Limited Time Offer" call-to-action can elevate your store's conversion rate by 44.76%—when done right. This fleeting window becomes an irrrrrresistible sprint towards savings.
Read: The Power of Urgency – How to Add a Countdown Timer on Shopify
It's a front row seat to the video show—starring your product(s). The "See It In Action" CTA takes some of the guesswork out of online shopping, bringing the product to life before your eyes. You can also leverage that visual resource to place a secondary CTA at the end.
The intersection where online shopping and gamification meet. "Take [Product] Quiz" call-to-action represents an opportunity to guide potential buyers through product options.
Decisions, decisions...made easier with "Compare Products". This CTA button acts as your personal shopping assistant. It lays out the pros and cons side-by-side, helping you pick the best option for your needs.
Jump the queue with "Pre-Order Now". The pass shoppers get to secure the latest and greatest before anyone else. It's a CTA where anticipation leads to transaction-action.
Giving away a sneak peek has never been so worthwhile. "Request a Sample" CTA invites shoppers to experience the best you have to offer. With free samples proven to drive sales by up to 2,000%, this teaser can turn first-time testers into lifelong customers.
The "Satisfaction Guarantee" call-to-action got your customers back. It builds trust and works as a reassurance mechanism that what you're selling is top-notch. No more hesitation, just worry-free purchasing decisions without fear of disappointment.
In high-end eCommerce, demos let customers try exclusivity, overall functions, and real quality before making a decision. That's what the "Book Your Demo" CTA helps with.
"Start Shopping" – a straightforward call-to-action. The door-opener phrase sets the pace, encouraging visitors to explore a curated line of products right away.
Guide your customers to the right choice with the "Download Buyer Guide" CTA—a map to the best buying decision. This content material demystifies product options.
Sweeten the deal with "Free Shipping On Orders Over [X]". This CTA is a customer magnet by default. NRF study says more online shoppers want free shipping.
Read: How to Set Up Free Shipping on Shopify and Why You Should Do it
The last piece of cake at a party. That's what I get when I spot the phrase "Hurry, Limited Stock". Urgency at its finest, making it a high-converting gem for eCommerce.
Sometimes a dose of inspiration and references is what you need to make a purchase decision. With the "Get Inspo on [X] Blog", you redirect shoppers to the… store's blog. Think of hosting content around product types, comparisons, tips, trends, and so on.
Read: Ecommerce Blogging: The Essentials Every Shopify Seller Needs to Know
I love the "Save for Later" or "Add to Favorites" CTA. It's like a subtle "No pressurel. Buy whenever you're ready". The best part? You don't have to end up empty-handed. Let website visitors save for later in exchange for an email address so you can send reminders afterwards.
Your customers are your best critics. Call-to-actions like "Tell Us What You Think" or "Write a review" encourage feedback, showcases your brand's commitment to improvement and deepens customer engagement. After all, who doesn't want to have their opinions valued?
The classic word-of-mouth with the "Refer a Friend" CTA. Nothing beats a personal recommendation. Especially when 92% of consumers trust referrals from people they know. It's a win-win—customer shares an awesome find, and you reach potential new buyers.
Never underestimate the "Complete Your Purchase" phrase as a CTA. According to a 2017 Klaviyo report, recovery emails earn back 3%-14% of lost sales. So a simple yet compelling "It seems you left something behind" encourages shoppers to make it to the checkout page.
The waitlist game is all about creating product anticipation around exclusiveness. Customer engagement, community, and sense of urgency—the lifeblood of eCommerce.
Call-to-action "Share on Social" is three things at the same time. A gateway to brand visibility, a conversation starter, and a catalyst for organic growth. This phrase propels your content into social media while adding a touch of user-generated content to your marketing mix.
Say hi to the CTA "Take An Additional X% Off" to get shoppers to open those wallets. Short and straight-to-the-point. I love discounts, you love discounts, and so do your customers.
Using "Redeem/Reveal Gift/Deal" as your CTA phrase appeals to that 55% of US internet users who won't let a year go by without snagging a deal. It combines the joy of receiving something-for-nothing with saving a couple of bucks. Capitalize on that urge.
No one wants to feel left hanging—your customers sure don't. A straightforward, visible "Get Help" call-to-action respects everyone's time. It simplifies the help-seeking process. Be right there when shoppers need you most.
Tech-savvy folks with outdated gadgets love an upgrade. So the "Trade In Your Old Product" CTA is an enticing proposition that taps into that desire. It piques interest and positions your store as a sustainable option, contributing to a circular economy.
For every frequent shopper out there, there's a "New Arrivals" CTA. This phrase introduces the latest offerings, keeping your brand at the forefront of the shopping experience.
Creating a wishlist, for shoppers, is like curating a personal museum. With the CTA, "Make Your Wishlist", you're letting your store visitors craft one-of-a-kind collections.
You can't go wrong showing the best sellers. As the phrase suggests, this CTA acts as an endorsement from the shopping community towards tried-and-true products. It takes out part of the guesswork and gives a shortcut to what others already love.
Missed future sales? Not anymore. Call-to-action "Get Notified" is the glimmer of hope for eager customers who were just about to buy. And realized the product was unavailable.
The more shoppers spend, the higher the points (or credits) to claim rewards. From discounts on future purchases and exclusive products to cash back, gifts, and more.
There's so much power in "Read Testimonials" because it's the simple CTA for social proof. And nothing speaks louder than other buyers' positive experiences.
Read: How Social Proof Can Boost Your Shopify Sales and Conversions
If local eCommerce with physical locations is your thing, the "Stores Near You" type of CTA is the answer. Depending on the product's nature and pricing, specific target audience segments would love to visit, take a closer look at the products, and (perhaps) have human interaction.
After each sale, I'm sure your store has more to offer. So, with the "Continue Shopping" CTA, you extend the buyer's journey (browsing, browsing, browsing)—leading to potential upsells and cross-sells. All of a sudden, the cart $ size is juicer now.
Potent CTA "Frequently Bought Together" amplifies the customer's shopping experience. How? By suggesting complementary products, which encourages a higher cart value.
Heartwarming call-to-action phrase that links consumer spending with social responsibility—"Shop to Support [X] Cause". It creates a scenario where the buyer and seller – besides exchanging value – serve a good purpose aligned with the brand's values.
Go-to dynamic CTA for introducing your store's gift card section, "Send Me That Gift Card". This is how customers have an easy and flexible path to the act of gift-giving.
When shoppers get lost in the middle of the customer journey, frictionless CTAs like "Next Step" or "Continue to [X]" walk the buyer through so shopping momentum isn't ruined.
The modern e-shopper values time above all. For that, the CTA button "Express Checkout" is your friend. Accessible, hassle-free, and fast checkout that makes customers happy.
This is a CTA phrase full of freshness that makes the most sense for apparel and lifestyle brands. Clothing, watches, perfumes, sneakers, and the list goes on. "Enjoy [Season] favorites" beckons customers to check out hand-picked selections for that time of year.
The equivalent of a warm handshake or a friendly hello. With the only difference being that CTA "Grab Your Welcome Gift" comes from an online store. Good first impression from the get-go.
Instant gratification. The waiting game is a thing of the past. Calls-to-action of this kind, "Available Same Day Delivery", makes your eCom biz a go-to choice for last-minute shopping.
Buyers who aren't buyers (yet) do research first, and then purchase. Let's say you have a watch store, for instance. The strategic CTA "Discover What's In [Category]" can cover either men's watches, or women's watches, or smartwatches, or brands and types.
Online stores have more than one customer segment. Learning about each group's style, likes and moods plays a role in understanding what set of products is worth showcasing together. That's when the "Curated Just For You" call-to-action comes in.
Red carpets do exist in eCommerce. And the phrase "Go for the Gold Edition" reflects part of that. Quality is always expected with non-premium items. But this CTA works as a signal to let store's visitors know that there's also a top-tier version available.
If your eCommerce is one of those in a position where having an app makes sense from a growth standpoint—"Get More With The [Store] App" is the CTA to drive app traffic. Ideally, this channel has to elevate the shopper experience with exclusive offers and a seamless UI.
With over 100 expert tips focused on Conversion Rate Optimization (CRO) and Average Order Value (AOV), this checklist will help you audit and optimize your Shopify store, taking it to the next level!
Get Your FREE Copy Now!With over 100 expert tips focused on Conversion Rate Optimization (CRO) and Average Order Value (AOV), this checklist will help you audit and optimize your Shopify store and take it to the next level!
Get Your FREE Copy Now!
