Tips & Tutorials

Introducing dynamic targeting features

Rami Madi
By
Rami Madi
May 8, 2022
2
minute read
Introducing dynamic targeting features

Earlier this year, we added new advanced capabilities to our targeting system, where you can show your bars on certain products, pages, collections, subfolders, or domains. These options make it easier and more precise for store owners to show their bars/banners to the right audience. However, there was still something missing. These targeting options were static, which means that you need to choose them manually, and every time you add a new product or change anything, you have to go back and update your bar or banner’s targeting settings at Attrac.


Here comes the power of dynamic and behavior targeting. These dynamic targeting features will help you display your messages to the right people at the right time without doing this manually every time.


So how does this work? it’s simple, instead of choosing which products you want to display your bar on; simply target the product’s tags or vendor. For example, you can target the tag ‘Sale’ and when you add a new product to your sale collection, just add the ‘Sale’ tag to that product in Shopify and the bar or banner will be automatically displayed on that product. Or remove the tag from Shopify and the bar or banner will stop showing up on that product.


Moreover, you can target where to show the bars or banners based on your customers’ behavior, showing different messages according to the cart value or the number of pages viewed by your customers. For example, you can show your free shipping offer when the cart value is above or less than a certain amount.


Showing your messages to the right audience at the right time is a major part of engaging your customers and increasing your store's conversion rate. Go ahead and explore the new things you can make with our new dynamic targeting options.

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